Business contents - BgInfo Ltd

Project Description

The BGVOICEUK mobile app was developed as an extension of the digital media platform BGVOICE.uk, with the aim of connecting and informing the Bulgarian community in the UK through a modern, user-friendly experience. The app integrates news, events, podcasts, local updates, job listings, and community tools in one accessible environment. With growing interest in digital-first communication, the app fills a real gap for fast, relevant, and location-based content delivery tailored to Bulgarians abroad.

Project Strategy

The strategy behind BGVOICEUK focused on three pillars: accessibility, relevance, and trust. We aimed to build a native app that works smoothly across devices, offers real-time updates, and reflects the unique identity and needs of the Bulgarian diaspora. The content strategy relies on original reporting, community engagement, and integration with platforms like Facebook and Telegram for organic user growth. At the same time, the app was designed with future monetization in mind, including banner ads, premium services, and partnerships with local businesses.

Project Challenge

The biggest challenge was bridging a fragmented audience with varying tech habits, age groups, and information needs. Many users relied solely on social media for news, while others were unaware of existing resources. Designing a clean interface that could appeal to both younger users and less digitally literate individuals required careful UX planning. In addition, syncing real-time news feeds, handling multilingual content, and ensuring GDPR compliance posed technical and editorial complexities.

Project Solution

We implemented a lightweight, modular app architecture compatible with both Android and iOS. The backend was optimized for low-latency content delivery, including caching and push notifications. PeepSo integration allowed for community features such as group chats and member interaction, while Firebase and analytics tools were used to monitor engagement and refine the app continuously. News auto-sync from the main website ensured consistency, and updates could be managed in real-time without app store resubmission.

Project Result

Since its launch, the BGVOICEUK app has been downloaded by thousands of users, with a consistent rise in engagement metrics – from session length to daily active users. It has become a trusted mobile hub for the Bulgarian community, providing not only timely information but also a sense of connection and identity. With features like location-based content, push notifications, and live event coverage, the app has exceeded expectations and laid the groundwork for expansion into new services, including classifieds, marketplace, and interactive podcasts.